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The ad, by Masius and running on posters, digital and press, focuses on tender moments at airports. One execution depicts a couple reunited after a journey, with the line 180 direct worldwide connections. So you can make the one that matters. Another shows a grandmother greeting her granddaughter ...
The agency beat RMG Connect in the final shoot-out after a three-month pitch process. AKQA has been briefed to develop a global digital strategy, including a website, advertising, customer communications and mobile, across 18 territories. The agency's new division, MS A, has also been appointed ...
BA today launches a new advertising campaign with its Olympic ambassadors that aims to tap into undiscovered British talent as part of its 'Great Britons' push.
LONDON - VisitBritain is looking to instil a greater 'emotional' appeal in its international tourism marketing, in the build-up to the London 2012 Olympic Games.
Railtrack has signed a contract with ABC//electronic for an audit of its Web site, www.railtrack.co.uk.
connections on the continent....to dispel the suspicion that catching connections on the continent is difficult. The 12-month 'Exploring ...
connection' with the customer if it is to turn around its performance, according to founder and chief...to use new media to connect with customers in an "edgy" way. "Our priority must be to think outside ...
LONDON - Train operator First Capital Connect is to launch a mailing campaign targeting commuters...season tickets, by visiting the First Capital Connect website or completing the mail out ... Capital Connect said a winner would be chosen every week for each mailing campaign completed ...
First Capital Connect is running a door-drop campaign, created by Liquid Communications, offering
LONDON - JWT's Cairo office, in partnership with Mindshare and RMG, has won the estimated £35
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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