When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
sour and risks undermining a launch? Pete Markey, chief marketing officer at More Th n's parent RSA ...
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Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
These were just a few comments espoused by clients including Expedia, RSA and Match.com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter ...
Our Mad Men
22 Mar 2012
In order to mark the 50th anniversary of D&AD, RSA Films interviewed some of adland's founding...at one time. We had lunch and Ridley said that it's going to be called RSA. Of course, I said no, it ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications. House joins RSA from her role as head of e-experience at Sky ...
Hotline: RSA debuts in documentary-making
03 Feb 2012
RSA makes its debut in documentary-making with a film for Sky Atlantic to mark the 50th anniversary
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...
The Work: Private View
27 Jan 2012
, RSA Films It's a bit of a lottery taking on this task, as you never know what kind of work you ...
Careers: The business of one
20 Jan 2012 | by David Benady
financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
The RSA-owned brand first introduced the character, played by US impressionist Josh Robert-Thompson, a year ago . While previous ads have played on the surprise that the voiceover is not Hollywood star ... of the campaign has been led by recently-promoted RSA Group chief marketing officer Pete Markey. From February ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
