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When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

sour and risks undermining a launch? Pete Markey, chief marketing officer at More Th n's parent RSA ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter ...

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

solutions, Marketing (host) Pete Markey, chief marketing officer, RSA Group Andrew Warner, senior ...

Insurer RSA adds Sky marketer amid restructure

27 Jan 2012 | by Alex Brownsell

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...

Careers: The business of one

20 Jan 2012 | by David Benady

financial-services company Capital One to RSA insurer More Th n as marketing director, says that having a ...

More Th>n brings Freeman ad character to fore in new campaign

23 Dec 2011 | by Alex Brownsell

The RSA-owned brand first introduced the character, played by US impressionist Josh Robert-Thompson, a year ago . While previous ads have played on the surprise that the voiceover is not Hollywood star ... of the campaign has been led by recently-promoted RSA Group chief marketing officer Pete Markey. From February ...

Advertising Agency of the Year : VCCP

13 Dec 2011 | by Alex Brownsell

n increase brand trust by 60%, despite the RSA-owned insurer cutting its media budget by a fifth ...

More Th>n hires Capital One marketer Dominic Grounsell

22 Nov 2011 | by Alex Brownsell

RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell as its...Grounsell will report to former More Th n lead marketer Pete Markey, who was recently promoted to the chief marketing officer role across the RSA Group. He will join in February and be responsible for advertising, brand development, customer and digital marketing. Grounsell has operated as marketing ...

Major brands join forces in Start Today sustainability initiative

02 Nov 2011 | by Gemma Charles

Markey, chief marketing officer at RSA, which owns More Th n. He insisted that there was a 'clear ...

Why brands are looking to find the right customers

23 Sep 2011 | by Melanie May

,' concludes Middlehurst. 'Now, it's all about fraud prevention.' CASE STUDY - MORE TH N AND RSA ECHOICE More than 50% of More Th n's and RSA echoice's sales are conducted online. With millions of quotes ... importance, says Pete Markey, chief marketing officer at RSA Insurance Group. The Group works closely ...

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