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Will mobile ever become a mainstream ad channel?

of the ad-spend pie will grow. NO - Peter Markey, head of marketing, RSA (formerly Royal Sun Alliance ...

Meet Clare Salmon, RSA (formerly Royal & Sun Alliance)

RSA controls 47 different brands in 130 countries. Clare Salmon lets Media Week know how to manage

Media Moves

in addition to his chairmanship of the RSA Group. DX Media, operator of digital radio station NME Radio, has ...

Up the ladder

of data management company RSA Direct, as chairman. Smith succeeds Charles Ping, head of customer ...

RSA Direct boss to head DMA

company RSA Direct, as chairman....director of data management company RSA Direct, as chairman. Smith succeeds Charles Ping, head of customer ... that the medium can provide convenience, value and choice. Smith launched RSA Direct in 2003 and is also chair ... convenience, value and choice. Smith launched RSA Direct in 2003 and is also chair of the DMA Governance ...

Wardour wins brief to relaunch Life magazine

journalists. It also works with clients RSA, UBS, Camelot, Lloyds TSB, Alliance Leicester, Great Ormond ...

Movers & shakers

of RSA Direct and chairman of the DMA's Governance Committee, who has been elected as deputy chairman ...

DWA seals US technology media win

RSA Security to handle its European media campaign....DWA were awarded the business, believed to be worth around £550,000 a year, after a three-way pitch to demonstrate an understanding of RSA technology and devise an appropriate media solution. RSA’s pan-European campaign aims to raise brand awareness of their flagship internet security product ...

RSA property arm up for tender

Question one: Is the agency that you work for or that you employ media neutral, i.e. advertising is planned and bought without bias towards any particular media? Answer: Almost certainly not. Question two: Does your agency aspire to be media neutral? Answer: Almost certainly yes.

MGM lands £10m in Color

Manning Gottlieb Media has been handed £10 million worth of new business by Royal & Sun Alliance to launch its new online service Color. MGM, which currently handles a small part of RSA’s existing media, was awarded the planning and buying account without a pitch. Universal McCann currently handles the majority ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.