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The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

marketing officer at insurance group RSA , but face-to-face marketing can still be a powerful tool ...

Power 100: 100 to 50

will not faze her. 53: CLAIRE SHEIKH - RSA The outgoing RSA group strategy, marketing and customer ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

Markey, marketing director, RSA, Ian Marsh, marketing director, Blackrock, Sheila Mitchell, deputy ... , RSA What did the best marketing of 2010 look like? John Lewis and Virgin - smart, sophisticated ...

Marketing's Power 100

woman singing in a shower. 33. Clare Sheikh, RSA Sheikh has spent much of the year working on a ... , the direct arm of RSA, before being handed the role of marketing director in November 2008. His recent ...

Ci Research hires Walker as director

-chemicals and financial sectors including multi-national companies such as RSA, Bayer and Huntsman. Walker said: "Joining ...

Logitech launches viral campaign to push webcams

and the film was directed by Ronnie West, of production company RSA Films. If you have an opinion ...

Wardour to design ITV Media site ahead of relaunch

with Camelot, Lloyds TSB and the RSA. If you have an opinion on this or any other issue raised on Brand ...

SMG unveils Scottish-based production house headed by London producer

with London-based production companies Rose Hackney Barber and Ridley Scott's production company RSA. Healy ...

European list network formed by RSA and continental partners

LONDON – List company RSA Direct has partnered with counterparts from France, Germany and Italy...Called Lists4Europe, the network has been formed by France's Euroleads, Germany's D2M Direct Marketing Merz, and Italy's MLS in partnership with RSA Direct. All are privately owned. Lists4Europe ... , commercial director at RSA Direct, said: "Clients can pick and choose where they want representation ...

Christmas card specialist Powell appoints RSA Direct for list work

LONDON - Corporate Christmas card firm Powell Publishing has hired RSA Direct to market its 55...Powell's card business operates under the brands Noel and Waterlow and targets mainly small- to medium-sized business via catalogues and online activity. Richard Gibson, RSA Direct commercial director, said: "New mail order responsive B2B lists of this calibre are very hard to find. This list ...

 

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