When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
sour and risks undermining a launch? Pete Markey, chief marketing officer at More Th n's parent RSA ...
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RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency...follows RSA s appointment of MHP Communications to handle the brand s EU and UK public affairs account. ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
RSA Insurance Group has appointed MHP Communications to handle its combined EU and UK public...to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ... that the pitch was launched, RSA s group external comms director Louise Shield explained that the company ... head of public affairs Pauliina Murphy, who joined RSA midway through last year alongside public ...
Royal Sun Alliance seeks agency to advise on British and EU laws
29 Feb 2012 | by John Owens
retained brief, with submissions due in by 2 March. RSA has launched the search because it wants a team ... . RSA s group external comms director Louise Shield explained that the company was facing increasing ... European and UK legislation, she said. Until now, RSA is believed to have been working with Lexington ...
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
The RSA-owned brand first introduced the character, played by US impressionist Josh Robert-Thompson, a year ago . While previous ads have played on the surprise that the voiceover is not Hollywood star ... of the campaign has been led by recently-promoted RSA Group chief marketing officer Pete Markey. From February ...
More Th>n hires Capital One marketer Dominic Grounsell
22 Nov 2011 | by Alex Brownsell
RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell as its...Grounsell will report to former More Th n lead marketer Pete Markey, who was recently promoted to the chief marketing officer role across the RSA Group. He will join in February and be responsible for advertising, brand development, customer and digital marketing. Grounsell has operated as marketing ...
29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
violinist, a fellow of the RSA, speaks fluent German and Spanish and has run two marathons. CHRIS ...
Major brands join forces in Start Today sustainability initiative
02 Nov 2011 | by Gemma Charles
Markey, chief marketing officer at RSA, which owns More Th n. He insisted that there was a 'clear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
