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Katherine Levy: Data magic is what will bind a client to its media agency

These were just a few comments espoused by clients including Expedia, RSA and Match.com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ...

Expedia's senior marketing director joins Media360 client panel

Warner has been joined on the panel by Rob Rees, marketing director at Dairy Crest, and it will also feature Katie Sheppard, director of marketing and relationships at Match.com, and Dominic Grounsell, personal marketing director for the RSA. Chaired by Media Week editor Jeremy King, the panel ...

RSA Insurance Group cuts comms team by 60%

The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency...follows RSA s appointment of MHP Communications to handle the brand s EU and UK public affairs account. ...

When social media turns bad: dealing with negative comments

sour and risks undermining a launch? Pete Markey, chief marketing officer at More Th n's parent RSA ...

RSA Insurance brings in MHP Communications for PA brief

RSA Insurance Group has appointed MHP Communications to handle its combined EU and UK public...to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ... that the pitch was launched, RSA s group external comms director Louise Shield explained that the company ... head of public affairs Pauliina Murphy, who joined RSA midway through last year alongside public ...

Alan Mitchell: Advertisers, face it, your consumers hate you

of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter ...

Our Mad Men

In order to mark the 50th anniversary of D&AD, RSA Films interviewed some of adland's founding...at one time. We had lunch and Ridley said that it's going to be called RSA. Of course, I said no, it ...

Media 360 chair talks to Media Week

Grounsell, personal marketing director for the RSA, discussing the current and future relationship between ...

Advertising and media industry in youth opportunities push

businesses include ITV and Metro; production companies such as RSA Films and Aardman Animations, gaming ... Research Planning Rocket RSA Films Rushes Saatchi Saatchi ...

Promotional Feature: Brands face the attribution challenge

solutions, Marketing (host) Pete Markey, chief marketing officer, RSA Group Andrew Warner, senior ...

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