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When it comes to securing coverage on radio, now more than ever, it is content that is king....Before I launch into an essay about why radio PR is so different, and why there is a need for a specialist agency, it's worth investigating whether radio is still relevant in the second decade of the 21st ... broadcasting in 1967, while commercial radio followed in 1973. So as an industry, it hasn't even turned 40 ...
Competitor analysis showed that a number of 118 directory enquiry ads already ran in traditional radio ad breaks so the challenge for 118 24 7 was to achieve cut through in their sector with a different approach. Why radio? As a call-to-action medium radio was the ideal vehicle for a direct ...
and encourage the target audience to complete a 'How are the kids?' questionnaire. Why radio ... with the target audience but to encourage them to recognise their family's health may be at risk. Radio ...
Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest...than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ... channels, offline broadcast linear media - radio and TV - remain in remarkably robust health. The consumer ... that Britain loves radio, with a record 47m adults listening every week in 2011 for 23 hours on average ...
The editorial premise of Heat Radio is celebrity and entertainment, but what makes it most...Driven by online, the audience volumes for many digital-only radio stations tend to rise in the afternoon, so Heat Radio's flagship show is being broadcast after lunch. From an advertiser perspective, digital radio provides a great chance to talk to a clearly defined group of listeners and is more flexible ...
JK and Joel's move to Virgin from Radio 1 is great news for the station and commercial radio. So...am to 1pm weekend slot on Virgin Radio, and it seems a very natural place for them to be ... with Virgin Radio's mix of rock and pop, high-value competitions and listener interaction, the Saturday ... , and I will be tuning in again this weekend. Broadcaster: Virgin Radio. ...
This is a very satisfying ad from Batchelors. Successful ads of this style are rare in this country, because we normally take ourselves far too seriously and don't go for such blatant and vulgar self-promotion.
Radio's share of advertisers' spending has increased while the 'big' media decline. Colin Grimshaw...For blue-chip advertisers, radio was until recently regarded as a broadcast backwater, littered ... messages. Today, the list of radio's top 20 advertisers (table, page 53) is dominated by the big boys - P G, BT, Ford, Vodafone. All find radio to be a cost-effective medium for getting more out of TV ...
By Christmas 2004, there will be one million digital radio sets in UK homes. Alasdair Reid looks...Do advertisers care about digital radio? Should they? You could argue that these questions ... into the market. Bizarrely, some radio industry sources have semi-seriously hailed this as a thumping success ... campaign from the Digital Radio Development Bureau admits), demand will vastly outstrip supply. That ...
If anyone doubts the power of radio, tell them to cast their minds back to 1938, when Orson Welles ... in the HG Wells classic. Radio audiences today are more sophisticated, able to decipher between editorial and advertising, reality and fiction. But the Holy Grail of keeping a listener riveted to the radio during an ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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