Sony parodies 'balls' ad in Wimbledon campaign
15 Jun 2011 | by Matt Williams
by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded ...
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'Engine are like the Wu-Tang Clan of comms', says Tim Westwood
23 May 2011 | by Arif Durrani
world by influential radio DJ and MTV presenter Tim Westwood...., and that's big pimping baby." The Radio 1 DJ continues: "The communications world has been transformed ...
VW Commercial returns to TV after 5-year hiatus
20 May 2011 | by Sara Kimberley
The 60-second spot, created by Iris, will launch during Sunday's Sky Sport's coverage of the final matches of the Premier League season. Running across TV and radio, the activity has been planned and bought by MediaCom and runs for six weeks. Set against the Beach Boys' 'God Only Knows' track, the ad ...
Media Week Awards full shortlist revealed
31 Aug 2011 | by Jeremy King
Good Food Discovery Channel Global Radio Capital FM Ocean Outdoor Sky News TalkSport ... for Regaine The Independent for i Global Radio for Cadbury ITV for Yeo Valley JCDecaux ... for Credit Suisse Global Radio for NS I Google UK for LG Sky Media for Microsoft Sky Media ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
and JCDecaux; newspaper publisher the Evening Standard and radio network Global Radio. Competing for Agency ... Global Radio Capital FM Ocean Outdoor Sky News TalkSport YouTube Media idea - launch ... for i Global Radio for Cadbury ITV for Yeo Valley JCDecaux for The Rail Environment ...
Sector Analysis: Television in 2012
25 Jan 2012 | by Mike Fletcher
these findings, analysed 3,000 ad campaigns across TV, radio, press, online static display and outdoor ...
Weetabix launches first ad by BBH
19 Jul 2011 | by Sara Kimberley
. The ad will run nationwide over the next few months, supported by radio ads, social media and YouTube ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
JLS on the run in latest O2 Priority Tickets campaign
02 Sep 2011 | by Daniel Farey-Jones
The campaign promotes the band's forthcoming spring tour and the ability O2 customers have to get priority tickets to the shows. It includes radio promotions with Global Radio and Bauer stations that include song tagging and scripts voiced by JLS. Digital activity will include homepage takeovers ...
Confused.com unveils 'YMCA' ad as brand-building takes fore
20 May 2011 | by Gemma Charles
are also launching. Confused.com is also unveiling a new radio ad on 1 June, in the London region only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
