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MEDIA IN BRIEF: Campbell to Radio Authority

The Radio Authority has appointed Martin Campbell as head of programming and advertising...The Radio Authority has appointed Martin Campbell as head of programming and advertising, with responsibility for running the Radio Authority s regulatory and licensing functions. ...

MEDIA: In Brief - Radio complaints published

The Radio Authority has published its quarterly bulletin for the first quarter of 1998. It handled...The Radio Authority has published its quarterly bulletin for the first quarter of 1998. It handled 75 written complaints about programming on commercial radio, and 12 were upheld. Sixty complaints were received about advertising and sponsorship issues, with 15 upheld. ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio

Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio

Earlier this month the Radio Advertising Bureau suggested the latest Radio Joint Audience Research figures showed people now listened to radio (3.48 hours a day) more than they watched TV (3.46 hours). But the RAB, in conjunction with the Commercial Radio Companies Association, had used ...

MEDIA: Capital quells advertiser fears

The Radio Authority has sought a number of assurances from Capital Radio to allay advertisers...The Radio Authority has sought a number of assurances from Capital Radio to allay advertisers concerns about its increasing dominance of the radio advertising sales market. Capital Radio ... of the radio advertising sales market. Capital agreed to the RA s request and has provided assurances ...

Emap puts financial PR brief out to tender

Publishing giant Emap - the group behind titles such as FHM and Heat and radio networks Kiss...agency will report into Acland, who joined a year ago from Capital Radio, where she was head of corporate ...

MEDIA: BRIEFS

s Norwich studios. Radio to put ads on the RACC The Radio Authority has agreed to the setting up of the Radio Advertising Clearance Centre by radio industry body AIRC to vet radio ad scripts ... organisation to vet TV and radio ads. The RACC is expected to take over from July. VNU advises ...

MEDIA: Readers accept advertorials

magazines research for its flagship title Radio Times found that readers were comfortable ... of the Radio Times scored above 80, for interest in a reader survey. This was as high as the interest score ... demand for information, said Radio Times advertorials manager Nicky Barnard. Consumers now expect ...

CAMPAIGNS: Charity; A helping hand in one number

and radio and television programmes from early summer with information on the 0345 90 90 90 number ... publicity officers and an expert in broadcasting ran a session on radio interviews during a training ... years earlier, to make the first call, which was broadcast on Radio 5 Live. Results ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

5 News all ran the story. In terms of radio coverage, Radio 5 Live carried a four-minute story, LBC Drivetime a five-minute interview and Radio 4 s You and Yours ran a four-minute piece. Altogether, 19 interviews and 15 news items were broadcast on radio. Although the trial ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.