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Trend Report: How do media owners monetise social media?

06 Dec 2011 | by Mike Fletcher

. Mike Gordon, Global Radio managing director commercial, says: "From a music audience perspective, it ... -engagement strategy to attract advertisers that may not otherwise consider partnering with radio. Across our ... activity, tie-ups with a host of film and entertainment brands, and the extension of our radio content ...

Colgate uses Facebook followers in digital outdoor campaign

28 Jun 2011 | by Sara Kimberley

campaign is part of Colgate s broader online, radio, digital and experiential activity, produced by a ...

UK leads the way digitally, says Ofcom report

14 Dec 2011 | by Maisie McCabe

telecoms revenues were 594bn in 2010, up 1.9% year on year, total radio revenues were 25bn in 2010, up 5 ...

News International turns to Facebook for Fabulous 'social media magazine'

30 Jan 2012 | by Sarah Shearman

, includes Fabulous Radio, which enables users to create and share Spotify playlists and a weather app, which ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Strepsils searches for voice of sore throat campaign on Facebook

02 Jun 2011 | by Sarah Shearman

the voice of the brand's new radio advert, as part of its wider out-of-season sore throat campaign....to sing on the Strepsils radio ad this summer. In April this year, Reckitt Benckiser announced ...

Sport magazine readies first iPad app for summer launch

25 May 2011 | by Daniel Farey-Jones

radio station TalkSport is relaunching its iPhone app....included app for 14 other UTV radio stations. The apps will be developed by TigerSpike, which dubs ...

Absolute Radio's new mobile content boosts users

20 May 2011 | by Arif Durrani

Absolute Radio has reported a dramatic increase in its mobile active app users (MAUs) in April...The radio company's monthly active users rose 11% to 258,000 and generated two million engagement ... decision to be the first radio broadcaster to publish monthly active users. Absolute Radio recorded a ... directly from the apps themselves. "In particular in April the Christian O'Connell OC Clock Radio app ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...

Media Bitch's Diary 2 December

02 Dec 2011 | by Media Bitch

entertained the assembled guests, including Aegis Media print and radio director Dom Williams and outgoing ... mode of transportation is the white van. Radio silence Bitch found herself at the Marketing ... at Mindshare, and Mike Gordon and Stephen Miron from Global Radio. However, there was one media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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