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Sony parodies 'balls' ad in Wimbledon campaign

by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded ...

VW Commercial returns to TV after 5-year hiatus

The 60-second spot, created by Iris, will launch during Sunday's Sky Sport's coverage of the final matches of the Premier League season. Running across TV and radio, the activity has been planned and bought by MediaCom and runs for six weeks. Set against the Beach Boys' 'God Only Knows' track, the ad ...

Colgate uses Facebook followers in digital outdoor campaign

campaign is part of Colgate s broader online, radio, digital and experiential activity, produced by a ...

Big awards 2011: The Gold Winners in pictures

interactive, film, direct, radio, print, outdoor and integrated. I'd had the pleasure of sitting in on all ... had an interesting mix of traditional and non-traditional entries. In fact, only radio, print ...

M&S drops Dannii Minogue from ads

A TV campaign starring Minogue, Brown and Barros as well as Twiggy and radio DJ Lisa Snowdon kicked off in the spring. The trio will not appear in subsequent campaigns, although Twiggy and Snowdon will continue to promote womenswear for the retailer. Minogue was recruited by M S last year and appeared ...

Paramount extends 3D to Transformers billboard

, which includes TV, national press, magazine, digital and radio activity, including a competition to win ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Capital One gives cashback with Absolute Radio's Christian O'Connell

Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio...the sponsorship period O'Connell and his team will give away weekly prizes of 500 in cash to Absolute Radio ... takeover of Absolute Radio's website as well as a four-week re-skin of the Absolute Radio's recently re ... Radio, said: "This sponsorship enables the company to deepen its relationship with Christian's listeners ...

Weetabix launches first ad by BBH

. The ad will run nationwide over the next few months, supported by radio ads, social media and YouTube ...

Ikea turns to Absolute Radio for bedroom promotion

Ikea, the furniture store, has signed a six-figure deal to sponsor Absolute Radio's evening show..., designed by the Absolute Radio interactive design team, on the Absolute Radio website , to choose a song to celebrate what Ikea is calling the "optimum bedtime" of 10.30pm. Absolute Radio will then select, from ... at Absolute Radio, said: "It s great to see Ikea returning to the station with a sponsorship that offers real ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.