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By Christmas 2004, there will be one million digital radio sets in UK homes. Alasdair Reid looks...Do advertisers care about digital radio? Should they? You could argue that these questions ... into the market. Bizarrely, some radio industry sources have semi-seriously hailed this as a thumping success ... campaign from the Digital Radio Development Bureau admits), demand will vastly outstrip supply. That ...
If anyone doubts the power of radio, tell them to cast their minds back to 1938, when Orson Welles ... in the HG Wells classic. Radio audiences today are more sophisticated, able to decipher between editorial and advertising, reality and fiction. But the Holy Grail of keeping a listener riveted to the radio during an ad ...
and the message are understood by all parties. A radio station may even cruise on the back of a brand ... the output. A good example is Emap's recent campaign for Egg, GCap and Mediacom. Radio programmers ... the listeners involved in an exciting radio first. A win for everyone. It will be interesting to see how far ...
Radio can be a uniquely intimate medium, so treat the audience with respect and keep some truth...to engaging radio than just the writing. But the writing is what this piece is about and I am here to tell ... few nuggets of advice and insight (most of them stolen from others) to help your radio be as engaging ... in the stories on radio. There is not really an option to use pretty pictures. Rule number three: come ...
When Jenny Abramsky gets her feet under the desk again as the director of BBC Radio, one...When Jenny Abramsky gets her feet under the desk again as the director of BBC Radio, one of the first things she ll do is look around to see where her previously loyal Radio 4 listeners have gone ... the stable Radio 5 Live listenership. And if she tunes into the Big Boys Breakfast on Talk Radio, she ...
Procter Gamble and Kimberly-Clark both increased their radio spend recently and others...The Radio Advertising Bureau's relentless drum-banging about the attributes of radio appears ... six months of 2003, radio spend among these traditionally heavy TV users was up more than 9.5 per cent ... Media Research, Procter Gamble increased its radio budget by 113 per cent to 5.3 million ...
Welcome to this special Campaign supplement on engaging radio advertising...., but also some broader articles on the whole issue of creative radio. The purpose is very simple: we know radio can be an uplifting, entertaining and engaging medium for brands, but how can we make sure ... and in radio it is a very hot topic. Our latest research demonstrated that advertising avoidance is not really ...
In a landmark case involving the new cross-media ownership guidelines, the Radio Authority has...In a landmark case involving the new cross-media ownership guidelines, the Radio Authority has ruled against a major regional newspaper proprietor which was planning to move into radio in the same region. DMG Radio, the radio arm of Associated Newspapers, has been barred from acquiring an FM ...
of radio advertising is clear, Justin Gibbons argues....Radio advertising is easy to put into a box. The received wisdom tells us that it sits very ... , no doubt due to the canon of effectiveness studies from the radio stations and their representative, the Radio Advertising Bureau. Radio lifts sales, radio stimulates conversation, radio taps into the theatre ...
: Chrysalis Radio s Galaxy brand has strengthened its hold on the northern market following its...: Chrysalis Radio s Galaxy brand has strengthened its hold on the northern market following its successful bid for the North-East licence. The Galaxy network, which already comprises Galaxy 101 Bristol ... , the head of radio at BMP Optimum, said that awarding the licence to an established radio group was healthy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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