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Private Hear: November 2011

Paul Burke, writer and producer, AMV BBDO Making radio commercials is very easy. Get ... and stick a small gag at the end. Simple. This strategy sums up 80 per cent of radio ads made today ... -known song, then change the lyrics to incorporate the brief. This strategy is popular on TV as well as radio ...

McDonald's 'all-in-one Breakfast Wrap' by Leo Burnett

by radio, outdoor and press activity. It was created by Rob Tenconi and Mark Franklin, and directed ...

Weetabix 'fuel for big days' by BBH

Focused on family rivalries, the campaign features a series of 60' and 30' commercials focused around a typical British family s debate over who has the busiest day. Supporting the TV spots, a series of radio ads and smartphone initiatives are included in the campaign with social media ...

ING Direct 'fables' by BMB

The new TV ads use puppet animal characters to bring to life the challenges people face when dealing with banks and use the tagline A decent way to do banking . The 11-week TV campaign will be supported by outdoor press, poster, digital and radio treatments. The ad was art directed by Matt Gooden ...

Private View: Russell Ramsey and Moray MacLennan

it on Radio 4 and 5 live. British Airways . An ice sculpture of the Chrysler Building with the headline ...

Phones4u 'missing our deals will haunt you' by Adam & Eve

, radio and digital work. The campaign will also be promoted in-store. It was created by Aidan McClure ...

Gordon's Gin 'shall we g&t started?' by BBH

The campaign has launched through TV, cinema, radio and digital channels. ...

Private Hear: February 2012

Martin Sims, creative director, Eardrum Radio in the UK hasn t moved on in a decade. It isn t radio that s the problem. It s us. We are missing one important weapon in our arsenal when it comes to radio in this country: humour. In the US, the best radio ads are funny, provocative ...

The Sunday Times 'Rich List 2012' by CHI & Partners

moving to outdoor posters, radio, direct response TV and social media. The work was created by Richard ...

John Lewis 'through the ages' by Adam & Eve

The 60-second spot consists of seven vignettes, each representing a different era. In the opening scene, a young boy in his bedroom listens to a cassette of The Smiths on a Sony hi-fi. The next features friends dancing to the ska track On My Radio by The Selector. The tracks were mixed by the music ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.