31 Oct 2007
| by Matthew Landeman, Head of radio, Carat UK
The editorial premise of Heat Radio is celebrity and entertainment, but what makes it most...Driven by online, the audience volumes for many digital-only radio
stations tend to rise in the afternoon, so Heat Radio's flagship show is
being broadcast after lunch. From an advertiser perspective, digital radio provides a great chance to
talk to a clearly defined group of listeners and is more flexible ...
15 Jan 2008
| by Richard Jacobs, Head of radio, MediaCom
JK and Joel's move to Virgin from Radio 1 is great news for the station and commercial radio. So...am to 1pm weekend slot on Virgin Radio,
and it seems a very natural place for them to be ...
with Virgin Radio's mix of rock and pop, high-value
competitions and listener interaction, the Saturday ...
, and I will
be tuning in again this weekend. Broadcaster: Virgin Radio. ...
18 Mar 2004
| by Brian Jenkins, Head of radio, COI Communications
This is a very satisfying ad from Batchelors. Successful ads of this style are rare in this country, because we normally take ourselves far too seriously and don't go for such blatant and vulgar self-promotion.
21 Apr 2004
Radio's share of advertisers' spending has increased while the 'big' media decline. Colin Grimshaw...For blue-chip advertisers, radio was until recently regarded as a broadcast backwater, littered ...
messages.
Today, the list of radio's top 20 advertisers (table, page 53) is dominated by the big boys - P G, BT, Ford, Vodafone. All find radio to be a cost-effective medium for getting more out of TV ...
30 Jun 2004
| by Jo Daly, Radio manager, MediaCom
You know something is up when you turn on the radio to check your ads and you hear the Prime...suis tres bien. Why do we hate you?'
I wasn't convinced Edwina had a voice for radio. While ...
personality-led presenting faring so well. More please.
- Broadcaster: Chrysalis Radio.
...
08 Jul 2008
| by Molly Swann, Radio account manager, Manning Gottlieb OMD
'Love or loathe Ken ... I just wish he would give us all a break. The election was run, he lost. Get over it,' says one anonymous listener to Ken Livingstone's show on LBC.
10 Apr 2003
| by Rob Jones, Chairman, USP Radio Projects
"He's got a great face for radio" - you've heard it loads of times and sadly for those in the radio...Wogan and Edmonds are the most obvious radio-to-TV successes, with Tarrant and Ross having gone ...
best of his radio work to pre-watershed TV.
The difficulty most radio people have is taking the intimacy of one-to-one radio communication to a bigger TV audience, especially when there is a baying hoard ...
16 Oct 1997
| by DANNY ROGERS
Talk Radio is to roll out its first national TV ads. The pounds 1m
campaign, by Walsh Trott Chick...Talk Radio is to roll out its first national TV ads. The pounds 1m
campaign, by Walsh Trott Chick Smith, features animated characters - a
hammer, a lightbulb, rocket, kettle and a jelly - designed to show
differing emotions of Talk Radio listeners. The ad will be shown on TV
for three weeks ...
16 Jan 1997
| by CLARE MURPHY
Hertz is launching a radio campaign through BST BDDP. Consumers who
book summer car rentals before...Hertz is launching a radio campaign through BST BDDP. Consumers who
book summer car rentals before the end of February receive a pounds 10
Boots voucher and the chance of a free holiday.
...
10 Feb 2000
| by ALEXANDRA JARDINE
Capital Radio is pushing its Capital Gold station on TV for the
first time in over two years...Capital Radio is pushing its Capital Gold station on TV for the
first time in over two years. It will also be the first time that
Capital has advertised an on-air promotion on TV. The ad, which breaks
on February 14, highlights a new competition called Stash the Cash.
Listeners will be able to take control ...