Sector Analysis: Television in 2012
25 Jan 2012 | by Mike Fletcher
these findings, analysed 3,000 ad campaigns across TV, radio, press, online static display and outdoor ...
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Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
, plus out-of home advertising, digital activity, a national press takeover and week-long radio activity ...
Media Bitch's Diary 13 May
13 May 2011 | by Media Bitch
for Justice, for the kids Word comes to Bitch that Birmingham-based commercial radio station brmb ...
Digital Agency of the Year: AKQA
15 Dec 2011
of the first European iAds for Absolute Radio and a campaign for Jose Cuervo in which the agency staged a ...
TV advertising earns £1.70 for every £1 spent
13 Oct 2011 | by Maisie McCabe
delivered an average return of 1.70 for every 1 invested, compared to 1.48 for radio, 1.40 for press, 1 ... advertising delivered just 37% of the sales uplift of TV, radio delivered 19%, online static display delivered ... that TV advertising also makes other elements of ad campaigns work harder and that radio s effectiveness ...
Paramount extends 3D to Transformers billboard
23 Jun 2011 | by Maisie McCabe
, which includes TV, national press, magazine, digital and radio activity, including a competition to win ...
Mindshare set to take £12m Post Office media while UM London poised for Royal Mail
31 Jan 2012 | by Mark Banham
print, TV radio and digital media. OMD has held the media planning and buying account for the Post ...
Sky lands Formula 1 in share deal with BBC
29 Jul 2011 | by Sara Kimberley
.co.uk/sport and skysports.com. BBC Radio Five and Sports Extra will continue to cover every race live. In 2008 ...
Media Bitch's Diary 23 September
23 Sep 2011 | by Media Bitch
of the Radio Advertising Bureau acting as inquisitor, go girl. Other red faces included the lovely ...
Rajar Q2 2011: Commercial radio celebrates again
04 Aug 2011 | by Maisie McCabe
Commercial radio has enjoyed a strong Q2 with record figures reported by Bauer Media's Kiss...View the table of national results here Smooth Radio became a national station in October ... , chief executive of GMG Radio, said: "I'm particularly delighted with the increases for Smooth Radio UK ... , and in Bauer titles from Magic TV to Grazia and Closer. Steve Parkinson, managing director of Bauer Radio ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
