My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
bit of media business I have been involved in... Was probably the first few years at the Radio ...
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Colgate uses Facebook followers in digital outdoor campaign
28 Jun 2011 | by Sara Kimberley
campaign is part of Colgate s broader online, radio, digital and experiential activity, produced by a ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Strepsils searches for voice of sore throat campaign on Facebook
02 Jun 2011 | by Sarah Shearman
the voice of the brand's new radio advert, as part of its wider out-of-season sore throat campaign....to sing on the Strepsils radio ad this summer. In April this year, Reckitt Benckiser announced ...
Ikea turns to Absolute Radio for bedroom promotion
24 Aug 2011 | by Maisie McCabe
Ikea, the furniture store, has signed a six-figure deal to sponsor Absolute Radio's evening show..., designed by the Absolute Radio interactive design team, on the Absolute Radio website , to choose a song to celebrate what Ikea is calling the "optimum bedtime" of 10.30pm. Absolute Radio will then select, from ... at Absolute Radio, said: "It s great to see Ikea returning to the station with a sponsorship that offers real ...
Colgate sponsors breakfast on Heart
09 May 2011 | by Maisie McCabe
Radio's Heart network for the next four weeks from today (9 May), as part of its "Keep Britain Smiling
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
. ( Campaign ) The Radio Advertising Bureau is backing its 350,000 drive to champion higher standards in radio creative with the appointment of Clare Bowen to the new role of head of creative development ... director of sales house Media Sales Network, is to join Bauer Radio as head of agency sales for its ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
across TV, radio and online. Wallis is also rethinking the way in which the brand approaches marketing ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...
Smooth Radio signs promotional deal with Tetley
28 Oct 2011 | by Mark Banham
GMG Radio's Smooth has agreed a commercial partnership with Tetley to feature the station...' weeknight evening show using its iconic Gaffer character to promote Tetley decaf to the Smooth Radio audience. The deal was brokered by GMG Radio Solutions and MediaVest. The agreement also involves a ... 1000 every day. Special promotional packs of Tetley decaf featuring Smooth Radio's logo and a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
