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News Brief: Consumer

Yahoo! Music has hired Slice to boost awareness of Yahoo! Music Radio.

Media relations: TrafficLink seeks new client base

TrafficLink, a provider of real-time traffic reports to TV and radio, is targeting fleet...The shift in its sales target follows the signing of its first contract with a non-media company, National Express. TrafficLink, which is used by the 210 commercial radio stations and the BBC, has hired Brands2Life to gain coverage in trade titles for sectors such as travel, transport, delivery, automotive ...

Campaign: Arsenal celebrates 20 years of local spirit - Community Liaison

in the audience of Sandi Toksvig's live show on London radio station, LBC 97.3FM and all proceeds went to Arsenal ... was covered on Telefoot, France's flagship football show. BBC Radio Five Live and Virgin Radio covered ...

Campaign: Salvation Army puts brake on casino bill - Public Affairs

on the bill. From October to December 2004, the Salvation Army achieved 17 national TV and radio interviews, including BBC Breakfast News, Channel 4 News, BBC 2's daily Politics Show and Radio 5 Live. There were 66 ... , there was significant regional interest, and the campaign racked up 36 local radio interviews and 51 regional print ...

Brains supports Welsh rugby at the right time

Evening Post and the Daily Mirror, among others. Elsewhere, BBCi, ITV, Red Dragon FM, Radio 1 and Radio ...

Campaign: Consumer - Floridita hits the spot with Cuban venues

and after the venue openings, and negotiated radio and TV slots with broadcasters. Journalists Rose ... Out, Tatler, Harpers Queen, London Radio and the BBC. Results The six-month campaign ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

on ITV, ITN, the BBC and Sky Sports, as well as Radio Wimbledon. Features appeared in The Times ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.