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My Media World: Steve Cox

bit of media business I have been involved in... Was probably the first few years at the Radio ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Trading places: this week's people moves

. ( Campaign ) The Radio Advertising Bureau is backing its 350,000 drive to champion higher standards in radio creative with the appointment of Clare Bowen to the new role of head of creative development ... director of sales house Media Sales Network, is to join Bauer Radio as head of agency sales for its ...

Power 100: 100 to 50

across TV, radio and online. Wallis is also rethinking the way in which the brand approaches marketing ...

Marketing's Adwatch of the Year 2011

is riding high not just in the Adwatch of the year table, but also in the marketplace. Radio specialist ... , radio, DM, outdoor, online display and cinema) Best recall: in any single week 11 ...

Kellogg's to launch first cause-related campaign

to schoolchildren of not skipping breakfast. The campaign will run across TV, radio and outdoor. The TV ad ... to highlight the campaign with Netmums, the parenting organisation, and commercial radio station Heart FM ...

Smooth Radio signs promotional deal with Tetley

GMG Radio's Smooth has agreed a commercial partnership with Tetley to feature the station...' weeknight evening show using its iconic Gaffer character to promote Tetley decaf to the Smooth Radio audience. The deal was brokered by GMG Radio Solutions and MediaVest. The agreement also involves a ... 1000 every day. Special promotional packs of Tetley decaf featuring Smooth Radio's logo and a ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....1. More Th n, 'courtesy car' Use of such a distinctive voice means that More Th n's radio ads ... windscreen' This ad was particularly praised by the Radio Advertising Bureau RadioGauge scheme for the way in which it demonstrated the enduring power of using consistent audio cues either in standalone radio work ...

Coca-Cola pushes products around mealtime consumption

flowers, rabbits and grass appear. Radio ads and outdoor activity will also promote Coca-Cola, Diet ...

McDonald's targets coffee drinkers

in the ways they interact with their cups of coffee. A radio ad features dialogues from different people ... ads created by Ed Tillbrook and Richard Ince will support the radio and TV ads, which were created ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.