My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
bit of media business I have been involved in... Was probably the first few years at the Radio ...
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Morrisons and Disney in 'golden ticket' giveaway
05 Jul 2011 | by Ben Bold
and radio ads, created by DLKW Lowe, which launch this weekend. In addition to the main ad push ...
ZenithOptimedia upgrades UK advertising outlook for 2011
05 Dec 2011 | by Arif Durrani
fourth quarter for the media, fuelled by late internet and radio spend....to harder comparatives." Radio, while representing less than 4% of total national spend, is the other big ... radio's branded content into the mix for the first time, which now accounts for around 20% of total radio spend. TV adspend expected to be flat in 2011 Elsewhere, TV ad spend is expected to be flat ...
M&S drops Dannii Minogue from ads
18 Jul 2011 | by Ben Bold
A TV campaign starring Minogue, Brown and Barros as well as Twiggy and radio DJ Lisa Snowdon kicked off in the spring. The trio will not appear in subsequent campaigns, although Twiggy and Snowdon will continue to promote womenswear for the retailer. Minogue was recruited by M S last year and appeared ...
Sainsbury's joins list of advertisers reviewing relationship with NotW
06 Jul 2011 | by Ben Bold
: "We advertise in hundreds of newspapers, magazines, and TV and radio stations. The views and practices ... advertising with the News of the World. Speaking on the BBC's Radio 4 Today programme, analyst Claire Enders ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
, plus out-of home advertising, digital activity, a national press takeover and week-long radio activity ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Smooth Radio UK GMG Radio Twinings Tea Abbott Mead Vickers BBDO Marketing ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
Absolute Radio has agreed more than £1m of sponsorships with four brands, including RAC on its
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...
Trading places: this week's people moves
24 Jun 2011 | by Ben Bold
appointed Absolute Radio 's advertising director Paul Carolan to the new role of commercial director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
