Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model
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functions in a bid to raise awareness and boost sales. Grainne Kelly, CEO and founder of BubbleBum, said ...
Land Rover has launched a TV spot by Rainey Kelly Campbell Roalfe/Y&R for its Discovery 4 model
Rainey Kelly Campbell Roalfe/Y&R has unveiled a new campaign to promote Land Rover's Discovery 4
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, replacing Kelly Waters who is leaving to emigrate to Australia. Heery joins from IPC Inspire where he ...
. The typographer was Lee Aldridge. Mark Roalfe, chairman of RKCR/Y R said: "It s an iconic ad than only a brand ...
The idents each start on a close-up of people seemingly enjoying the weather. As the camera pans out, it is apparent that they are next to or in their car, as it is being fixed by an RAC patrol. The TV campaign is supported by outdoor and radio activity. The idents were written by Milo Campbell ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.