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The 60-second ad, created by Rapp, features a child's call to a counsellor and is based on real calls. Viewers hear the conversation between child and counsellor while their voices are tracked by sound waves, highlighting the fear and stress of the child and the calmness of the counsellor. ...
The Guide Dogs for the Blind Association has appointed Rapp to handle its consolidated £7 million...The agency won the business after a pitch that included the incumbents TDA, which handled the charity's creative work, and Mike Colling Co, which handled media. Rapp will now create all of the association's marketing communications, which incorporates TV, digital, press, outdoor and direct marketing ...
, worth £71 million, into DDB UK and Rapp.
LONDON - WWAV Rapp Collins has promoted Samantha Nolan to the position of managing director.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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