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The 60-second ad, created by Rapp, features a child's call to a counsellor and is based on real calls. Viewers hear the conversation between child and counsellor while their voices are tracked by sound waves, highlighting the fear and stress of the child and the calmness of the counsellor. ...
Great Ormond Street Hospital has opened its doors to TV cameras for the filming of a new fundraising DRTV campaign, created WWAV Rapp Collins London. The ad has been shot with hand-held cameras ... editor Sam Beavis. Beavis also shot the ad, along with John Whitehead, both of WWAV Rapp Collins. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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