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Virgin Media shortlists four for £36m advertising account

. Rapp, which has worked alongside DDB UK on servicing the direct element of the business, is expected ...

The wars of the grocers

is TNS Worldpanel. **** Media buying for Somerfield is currently handled by WWAV Rapp Collins ...

Direct's digital halo effect

, chief executive of Rapp Media, points out: "Linear measurement happens within channels with little ... to its identification of the real drivers of response. Rapp Media's Mitchell cautions on relying ...

Media's young talent: where are they now?

, WWAV Rapp Collins Media "I received a few calls from people in the industry and recruitment agencies ... of buying at Tri-Direct. About a year later, I moved to be associate director at WWAV Rapp Collins Media ... what got me onto the board of WWAV Rapp Collins was sheer hard slog and an understanding of commercial ...

HTW wins £18m Orange DM business

The agency picked up the business in a four-way shoot out against Chemistry and incumbents Craik Jones Watson Mitchell Voelkel and WWAV Rapp Collins, following a pitch process that lasted more than ten ... Rapp Collins since it rebranded from Wanadoo in May 2006. The win marks a reversal of fortunes for HTW ...

ABA to launch Asda's new mobile phone offering

, formerly of EHS Brann and WWAV Rapp Collins, in 2001 and conducts direct response marketing campaigns ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.