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Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

SCA Hygiene meets shops for CRM brief

The business, which involves building relationships with women who use the products, is currently handled by Rapp. The agency is repitching for the account. SCA's review follows its move, earlier this year, to bring back the "whoah Bodyform..." signature song after it was ditched in 2004. The brand ...

Eurostar targets business travellers with ad push

planning and buying for the campaign is by Vizeum, with digital activity created by Rapp. ...

Direct marketing and sales promotion leagues 2010

placed in the table but not ranked. Rapp is affected by the Sarbanes-Oxley Act, and was unable to supply ... , Shell, Vodafone Rapp (affected by the Sarbanes-Oxley Act: See methodology) Founded 1981. Chairman ...

Marketing Direct: List Report 2009

Response Specialists; Rapp Media SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities ... -Marketing; Lloyd James Group; Media Response Specialists; TRG Strata; Rapp Media SECTOR KEY: A: Academic; Ag ...

Rapp partners with loyalty technology specialist

LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment...Htec's real-time, trigger-based, loyalty system is designed for use by large companies, including BP and Morrisons. Rapp is promising the alliance will combine this system with insight-led campaign management. Thomas Funk, chief executive of global data solutions at Rapp, said: "For the first time ...

Eurostar direct pitch narrowed down to three

LONDON - EHS Brann, Tullo Marshall Warren and WAVV Rapp Collins are the final three agencies...in July -- EHS Brann, Good Technology, Gyro, TMW and WWAV Rapp Collins. It is understood that Good ... to differences of opinion with Eurostar about strategy, leaving EHS Brann, TMW and WAVV Rapp Collins left ...

Army briefs Tequila to drive recruitment

\London following a pitch in which it defeated WWAV Rapp Collins in the final round. The Army will target three ...

BA pools direct and loyalty tasks into OgilvyOne

The agency, which handles the airline's Asia Pacific direct and digital account, won the business following a pitch against WWAV Rapp Collins and Carlson Marketing. It will be responsible for BA's below-the-line and loyalty marketing, including its 7m-member Executive Club scheme. BA announced that it was reviewing ...

Merkle appoints managing director of customer strategies

in senior management positions at Rapp Collins Worldwide. He has also worked at Brierley Partners ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.