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Social video: Disruption in the media economy

that s average in any way, you might as well forget it. Waqar Riaz, head of social marketing, Rapp: The big ...

Levi's appoints Wunderman as first global digital agency

The WPP-owned agency is understood to have beat R/GA and Rapp in a three-way pitch. In the past Levi's has worked with Duke/Razorfish on its digital work. A spokesperson at Levi's said: "We believe Wunderman's strategic, creative and analytical capabilities, along with its global reach ...

Virgin Media shortlists four for £36m advertising account

. Rapp, which has worked alongside DDB UK on servicing the direct element of the business, is expected ...

Virgin Media offers customers 'tickles'

As part of the direct campaign, by Omnicom agency Rapp, some customers will be offered what Virgin Media is calling a "tickle" in the form of bundles of gifts, 40-inch HD TVs, a free TiVo set-top box or a year s subscription to TiVo. A red feather will provide visual continuity throughout all ...

Do advertisers get targeting the over-50s right?

. And I've learned to love gardening. IAN MAYNARD - MEDIA DIRECTOR, RAPP MEDIA - Who is your ...

Diary of a media start-up: Part two

myself to follow suit, so I opt for hugging the bar with Simon White and Tim Hedon of Rapp. 08 ...

Eurostar targets business travellers with ad push

planning and buying for the campaign is by Vizeum, with digital activity created by Rapp. ...

Blue Cross launches singing pets digital campaign

The campaign, produced by marketing agency Rapp, will involve multi-format banner ads which contain no Blue Cross branding but feature a dancing dog and the words "What's the song and dance about?", with viewers directed through to a microsite. The microsite features animated dogs and cats singing ...

TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising

, Rapp and Wolff Olins to handle its £60 million global advertising account....TBWA\Media Arts will work on the brand s above-the-line advertising business, Rapp will handle CRM and eCRM, as well as implementing the brand s creative campaigns in the US, and Wolff Olins ... Euro RSCG with Conran Design, DraftFCB with FutureBrand, Rapp with Interbrand and TBWA\Media Arts ...

The wars of the grocers

is TNS Worldpanel. **** Media buying for Somerfield is currently handled by WWAV Rapp Collins ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.