Halliwell quits Carat Direct
11 Nov 2008 | by Arif Durrani
. Prior to joining Carat, he was at direct response specialist Wavv Rapp Collins for five years, working ...
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Co-op reappoints Rocket and Rapp Media to handle £54m media account
05 May 2009 | by John Reynolds
Rocket and Rapp Media to handle its £54m media planning and buying account....Rocket has retained the bulk of the Co-op's food and banking business, while Rapp Media has retained Somerfield's media business. The review, which was called in April, was led by Patrick Allen, Co-op group director of marketing. The businesses in the review included Co-op Travel, Co-op Insurance ...
Direct's digital halo effect
21 Oct 2008 | by Noelle McElhatton
, chief executive of Rapp Media, points out: "Linear measurement happens within channels with little ... to its identification of the real drivers of response. Rapp Media's Mitchell cautions on relying ...
I'm with the b(r)and
01 Jul 2008 | by Mike Fletcher
Rapp Collins, St Luke's and Starcom MediaVest - to translate the "Total First Pint Refreshment ...
Media's young talent: where are they now?
03 Jun 2008 | by Suzy Bashford
, WWAV Rapp Collins Media "I received a few calls from people in the industry and recruitment agencies ... of buying at Tri-Direct. About a year later, I moved to be associate director at WWAV Rapp Collins Media ... what got me onto the board of WWAV Rapp Collins was sheer hard slog and an understanding of commercial ...
Direct MediaCom in £5.5m account win
22 Apr 2008 | by Media Week
from WWAV Rapp Collins Media into WPP's Direct MediaCom....The move comes just months after WWAV Rapp Collins snatched the business from incumbent Direct MediaCom, having emerged victorious from a pitch between the two agencies. The U-turn boosts Direct MediaCom's billings, which the agency claims top £250m. Compton & Woodhouse concentrates media spend ...
Letters - 1-8 April 2008
01 Apr 2008 | by Media Week
AdJug, WWAV Rapp Collins Media, Virgin Radio....Mitchell, Chief executive, WWAV Rapp Collins Media. Your analysis Media is vital to direct marketing mix ... client needs. From our perspective, the issue is very clear. WWAV Rapp Collins Media, which comes from ... integrated into an overall offering that encompasses a creative agency (WWAW Rapp Collins London) and a ...
Carat wins Debt Free Direct account
23 Oct 2007 | by Isabella Piasecka
Aegis-owned Carat was appointed to the account without a pitch and takes over from previous incumbents WWAV Rapp Collins Media. This latest win, which is Carat s 12th of the year, follows the agency s appointment earlier this month to the 125m global media account for toy manufacturer Mattel, which ...
Carat wins Debt Free Direct account
23 Oct 2007 | by Media Week
Aegis-owned Carat was appointed to the account without a pitch and takes over from previous incumbents WWAV Rapp Collins Media and OMD UK. This latest win, which is Carat's 12th of the year, follows the agency's appointment earlier this month to the £125m global media account for toy manufacturer Mattel ...
Up the ladder
18 Sep 2007 | by Media Week
of digital. Previously, he was at WWAV Rapp Collins Media, where he worked as online media manager. IGN ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
