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Asics launches international TV campaign with 'runners shop'

The "runners shop" spot has been created by Asics European agency Aimaq Rapp Stolle Berlin with the help of British film production company Gorgeous and directed by Carty. With a soundtrack of Euro electro-pop, the 45-second ad focuses on the strapline "Intelligent Sport Technologies" and features a ...

Knicks to boost fan base with direct push

The campaign was created by the New York office of Rapp Collins Worldwide, which was appointed to handle the team's advertising in July, as part of a drive to expand its fan base. The campaign ... and online advertising. Rapp Collins also worked with the New York Knicks to develop material for fans ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.