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NEWS: Agency gift for charity clients

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five...Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards ... and managing director of WWAV Rapp Collins. We anticipate that it will generate a significant response. ...

ANALYSIS: Unilever takes a direct path

of consumers, says Simon Dalby, new business director at Heinz s direct marketer WWAV Rapp Collins ...

THIS WEEK: Holsten unveils free beer push

- old males, and the company is using WWAV Rapp Collins, the same agency that helped Heinz launch ...

ADVERTISING & PROMOTION: PPP picks WWAV in a bid to pull in more customers

last October, has appointed below-the- line agency WWAV Rapp Collins to improve new customer...Private Patients Plan (PPP), the private healthcare provider which underwent a pounds 20m relaunch last October, has appointed below-the- line agency WWAV Rapp Collins to improve new customer ... for 1997 and beyond, and WWAV Rapp Collins was appointed because it showed a clear understanding ...

INTEGRATED: NEWS IN BRIEF

WWAV Rapp Collins to handle the relationship marketing for its Reward Card. The agency will spearhead ...

MARKETING MIX: Hell of a day for copywriter Sacha

It s a devil of a job being a copywriter these days, as WWAV Rapp Collins s Sacha Ward found out...It s a devil of a job being a copywriter these days, as WWAV Rapp Collins s Sacha Ward found out last Friday. He also found out that although Friday 13th might be lucky for some, he was not in that happy number. It s the sort of thing that happens to you as a new member of the WWAV creative ...

NEWS: Sainsbury’s appoints WWAV

Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle...Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle the relationship marketing for its Reward Card. The move is a sign that Sainsbury s, which will reward customers at the point of sale, will regularly send out mass mailings to its 5.5 million cardholders ...

ADVERTISING & PROMOTION: Hard times for Colleagues

------------------------------------------------------------------------ Agency Turnover pounds(m) 1995 WWAV Rapp Collins ...

CHARITIES: A giving relationship

marketing agency WWAV Rapp Collins. They ve been making a fortune for a long time and have only just ... Rapp Collins says: You can t just say We ve got your name, can you send us some money . The donors ...

ADVERTISING & PROMOTION: Holsten plans to Get Real in pounds 1m push with GGT

to work with WWAV Rapp Collins. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.