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NEWS: Agency gift for charity clients

19 Dec 1996

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five...Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards ... and managing director of WWAV Rapp Collins. We anticipate that it will generate a significant response. ...

ANALYSIS: Unilever takes a direct path

14 Nov 1996

of consumers, says Simon Dalby, new business director at Heinz s direct marketer WWAV Rapp Collins ...

THIS WEEK: M&S goes on TV to push loans

17 Oct 1996

Marks s head of marketing Richard Waugh said the commercials have been designed to make people aware of the loan service, advertise the rates and show that the loan is not restricted to spending in M&S. Two commercials have been created by WWAV Rapp Collins, which has carried out all ...

THIS WEEK: Holsten unveils free beer push

17 Oct 1996 | by SHARON MARSHALL

- old males, and the company is using WWAV Rapp Collins, the same agency that helped Heinz launch ...

ADVERTISING & PROMOTION: PPP picks WWAV in a bid to pull in more customers

10 Oct 1996

last October, has appointed below-the- line agency WWAV Rapp Collins to improve new customer...Private Patients Plan (PPP), the private healthcare provider which underwent a pounds 20m relaunch last October, has appointed below-the- line agency WWAV Rapp Collins to improve new customer ... for 1997 and beyond, and WWAV Rapp Collins was appointed because it showed a clear understanding ...

SUPPLEMENT: TELEMARKETING & DRTV; Simplifying the sampling

10 Oct 1996 | by LOUELLA MILES

their claims for the brand to the test. But Mike Colling, group media director at WWAV Rapp Collins ... to the programmes. Colling of WWAV Rapp Collin echoes that view, but adds this warning: Remember to dry ...

MARKETING MIX: Hell of a day for copywriter Sacha

19 Sep 1996

It s a devil of a job being a copywriter these days, as WWAV Rapp Collins s Sacha Ward found out...It s a devil of a job being a copywriter these days, as WWAV Rapp Collins s Sacha Ward found out last Friday. He also found out that although Friday 13th might be lucky for some, he was not in that happy number. It s the sort of thing that happens to you as a new member of the WWAV creative ...

DIRECT MARKETING: Alive and direct

19 Sep 1996 | by KEN GOFTON

Marketing Association (DMA), Reed Exhibitions (organiser of the International DM Fair), and WWAV Rapp ...

ADVERTISING & PROMOTION: ADWATCH

12 Sep 1996

-Erickson/Initiative Media 55 Care Deodorant 14 (-) Grattan Catalogue WWAV Rapp Collins North/ 42 WWAV Rapp Collins 15 (-) Eurostar St Luke ... /Eurospace 29 17 (-) Look Again Catalogue WWAV Rapp Collins North/ 27 ...

THIS WEEK: BRIEFS

05 Sep 1996

firm Sage has appointed WWAV Rapp Collins to handle its advertising and direct marketing after a four ...

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