NEWS: Sainsbury’s appoints WWAV
29 Aug 1996
Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle...Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle the relationship marketing for its Reward Card. The move is a sign that Sainsbury s, which will reward customers at the point of sale, will regularly send out mass mailings to its 5.5 million cardholders ...



