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ANALYSIS: Unilever takes a direct path

of consumers, says Simon Dalby, new business director at Heinz s direct marketer WWAV Rapp Collins ...

NEWS: Sainsbury’s appoints WWAV

Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle...Sainsbury s has appointed the UK s largest below-the-line agency, WWAV Rapp Collins, to handle the relationship marketing for its Reward Card. The move is a sign that Sainsbury s, which will reward customers at the point of sale, will regularly send out mass mailings to its 5.5 million cardholders ...

CHARITIES: A giving relationship

marketing agency WWAV Rapp Collins. They ve been making a fortune for a long time and have only just ... Rapp Collins says: You can t just say We ve got your name, can you send us some money . The donors ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.