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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

t that what new- business people call integration? George Boyter is creative director at WWAV Rapp ...

THIS WEEK: Orange’s Apple coup

agency WCRS, and below-the-line shop WWAV Rapp Collins. As well as the campaigns department ...

MEDIA: BRIEFS

on effective buying. Agencies Dewe Rogerson and WWAV Rapp Collins remain in place. On-line news launch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.