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MARKETING MIX: Persuaders persuaded

Ever been tempted by an ad in your local paper? WWAV Rapp Collins s client services director...Ever been tempted by an ad in your local paper? WWAV Rapp Collins s client services director, Gerry Scott, has - although at the time she was a WWAV client herself at AA-Insurance: WWAV took a group of us to Epsom Races and, after placing a pounds 5 bet, I won pounds 500. I ...

ADVERTISING & PROMOTION: Briefs

. Branching out west WWAV Rapp Collins is opening a new agency in Bristol to service clients in the West and Wales regions. The new direct marketing centre, known as WWAV Rapp Collins West ...

INTEGRATED: REVIEW

HEINZ Agency: WWAV Rapp Collins Client: Heinz Objective: Encourage customer loyalty and boost ...

THIS WEEK: STOP PRESS

-marketing agencies. Current incumbents WWAV Rapp Collins and Leybourne Brown Maclean are invited to pitch ...

BELOW-THE-LINE: BRIEFS

Blue Cross has appointed WWAV Rapp Collins to handle its direct marketing. The agency will use direct ... in Database marketing company The Computer Group has appointed former director of sister company WWAV Rapp ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.