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Conde Nast, IPC and NatMags in joint sales drive

11 Jul 1997 | by ANNA GRIFFITHS

group and there was huge synergy with the titles that were involved. WWAV Rapp Collins ...

ADVERTISING & PROMOTION: One-2-One aims at business

19 Jun 1997 | by PENNY WILLIAMS, Creative director, Worl

One-2-One is poised to appoint WWAV Rapp Collins for a multi-million pound direct marketing drive...One-2-One is poised to appoint WWAV Rapp Collins for a multi-million pound direct marketing drive this autumn, with particular focus on smaller businesses. The agency has fought off ... is in negotiation but WWAV Rapp s appointment is imminent. WWAV Rapp will work with One-2-One in its strategy ...

BMP DDB appoints three in expansion of direct marketing

13 Jun 1997 | by CLAIRE BEALE

will continue to use the facilities of other direct marketing agencies, including those of WWAV Rapp Collins. ...

Advertising & Promotion: Orange pounds 2m to Lowe Direct

12 Jun 1997 | by JANE BAINBRIDGE, Reporter, Marketing

agency WWAV Rapp Collins and MSB+K were eliminated at an early stage, while Limbo withdrew in March ...

CUSTOMER LOYALTY: Advice for good measure - Setting up a loyalty scheme is hard enough, but measuring its worth can be even tougher Laura Fields offers useful tips.

12 Jun 1997 | by LAURA FIELDS

8% of turnover. Bill Portlock, planning director at WWAV Rapp Collins, says: If you ...

DATABASE MARKETING: All for one - Customised marketing is the latest way for businesses to use their databases to tailor products for individual customers, writes Karen Fletcher

12 Jun 1997 | by KAREN FLETCHER, deputy editor of Market

. Personal services Nigel Howlett, chairman of Ogilvy One-to-one is what Ogilvy WWAV Rapp ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

23 May 1997 | by STEVE HARRISON, a copywriter and the fo

Walburn PPP HEALTHCARE Agency: WWAV Rapp Collins Client: Greg Gaffney, direct acquisition ... : Richard Mitchell Art director: Jerry Gomez TROIS SUISSES Agency: WWAV Rapp Collins Client ...

CAMPAIGN DIRECT: VIEWPOINT - Why agencies should specialise in order to deliver prime results

23 May 1997 | by LESLEY MAIR

Mair is the managing director at WWAV Rapp Collins And, being adfolk, we all have our egos ...

SMI adds pounds 8m media in Olivetti restructure

02 May 1997 | by CLAIRE BEALE

immediately after the sale. SMI was asked to repitch alongside Rapp Collins Worldwide and NW Ayer ... -the-line communications. CIA decided not to pitch for the business-to-business account. At the same time, Rapp ...

Review

02 May 1997 | by CLAIRE BEALE

responsibility for Europe. General release Coca-Cola is understood to have appointed WWAV Rapp Collins ...

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