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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

THIRD Client: Lloyds TSB Agency: WWAV Rapp Collins Copywriter: Steve Rowland ...

Direct marketing: Lloyds TSB

: WWAV Rapp Collins TIMESCALE: February 1997 (repeated in summer) BUDGET: Undisclosed ... briefed WWAV Rapp Collins to come up with a direct marketing device that would stimulate customers ... and PEPs. The Campaign WWAV Rapp Collins developed the lolly imagery, devised by DMB Don ...

Media: Media Business win in Scotland

. Martin Currie had initially drawn up a shortlist consisting of WWAV Rapp Collins, financial agency ...

STOP PRESS

following a pitch with WWAV Rapp Collins, LVB and Claydon Heeley. Brann will produce direct response work ...

DFGW lands pounds 10m CU financial prize

reorganisation to make it more customer focused, and has appointed two new below-the-line agencies, WWAV Rapp ...

Legal & General hands pounds 10m buying to WWAV

Rapp Collins, and its sister company, BMP Op-timum, as the insurance company prepares for a change

Legal & General shaken by exits

, which placed more emphasis on direct marketing. WWAV Rapp Collins is tipped to have won ...

Review

responsibility for Europe. General release Coca-Cola is understood to have appointed WWAV Rapp Collins ...

ADVERTISING & PROMOTION: TSB highlights offers

-term mortgage. Created by DMB&B, WWAV Rapp Collins and Dawson Meadows, it uses the theme of the impending...TSB launches a press, direct-mail and in-branch campaign this week to promote its five-year fixed-term mortgage. Created by DMB&B, WWAV Rapp Collins and Dawson Meadows, it uses the theme of the impending general election to make the point that a fixed-term deal means interest rates are guaranteed ...

Shops pitch for pounds 14m Legal and General task

-the-line business on a full-service basis. Below-the-line roster agencies include Evans Hunt Scott, WWAV Rapp ...

 

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