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One-2-One ups price pressure

25 Sep 1997 | by DANNY ROGERS

One-2-One is stepping up the mobile phone war by offering business customers pounds 50 for rivals mobile phones when they switch to its brand. It is the first time a service provider has offered a trade-in deal for rival brands. Radio, press ads and direct marketing through WWAV Rapp ...

ADVERTISING & PROMOTION: One-2-One aims at business

19 Jun 1997 | by PENNY WILLIAMS, Creative director, Worl

One-2-One is poised to appoint WWAV Rapp Collins for a multi-million pound direct marketing drive...One-2-One is poised to appoint WWAV Rapp Collins for a multi-million pound direct marketing drive this autumn, with particular focus on smaller businesses. The agency has fought off ... is in negotiation but WWAV Rapp s appointment is imminent. WWAV Rapp will work with One-2-One in its strategy ...

Advertising & Promotion: Orange pounds 2m to Lowe Direct

12 Jun 1997 | by JANE BAINBRIDGE, Reporter, Marketing

agency WWAV Rapp Collins and MSB+K were eliminated at an early stage, while Limbo withdrew in March ...

SMI adds pounds 8m media in Olivetti restructure

02 May 1997 | by CLAIRE BEALE

immediately after the sale. SMI was asked to repitch alongside Rapp Collins Worldwide and NW Ayer ... -the-line communications. CIA decided not to pitch for the business-to-business account. At the same time, Rapp ...

TOP UK AND EUROPEAN BRANDS: TOP 100 UK BRANDS

25 Apr 1997 | by PATRICK COLLISTER

Thompson 51 100 Compton and Woodhouse WWAV Rapp Collins 52 88 Vauxhall Astra ...

Top Orange man exits mid-pitch

27 Mar 1997 | by HARRIET MARSH

, which is currently held by WWAV Rapp Collins. The spokeswoman confirmed that the shortlist is now ...

STOP PRESS

08 Jan 1997 | by AMANDA LUTCHFORD

for the Millennium Bug Campaign. The PR agency will work in conjunction with ad agency BMP DDB and WWAV Rapp ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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