DFGW lands pounds 10m CU financial prize
19 Sep 1997 | by KAREN YATES
reorganisation to make it more customer focused, and has appointed two new below-the-line agencies, WWAV Rapp ...
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One-2-One ups price pressure
25 Sep 1997 | by DANNY ROGERS
One-2-One is stepping up the mobile phone war by offering business customers pounds 50 for rivals mobile phones when they switch to its brand. It is the first time a service provider has offered a trade-in deal for rival brands. Radio, press ads and direct marketing through WWAV Rapp ...
FOCUS: CHRISTMAS GIFTS AND INCENTIVES - Wrapping up that corporate gift horse/It’s the season for coming up with those special gifts for clients that can’t be looked in the mouth. Holly Acland investigates
19 Sep 1997 | by HOLLY ACKLAND
with their clients over Christmas. WWAV Rapp Collins, the UK s largest direct marketing agency, pioneered a charity ... festive appeal for our charity clients, explains Gerry Scott, client services director of WWAV Rapp ...
CAMPAIGN REPORT: CHOOSING AN AGENCY - The science of picking a Contract publisher. Today’s contract publishers have helped to blur the distinction between entertaining customers and selling to them, Richard Cook explains
12 Sep 1997 | by RICHARD COOK
marketing agencies such as WWAV Rapp Collins all the way to their above-the-line cousins. What ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
