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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

marketing industry. Agency examples include WWAV Rapp Collins working for British Gas Trading to sell ...

Omnicom chiefs plan to replicate AMV’s successful model globally

04 Dec 1998 | by JOHN TYLEE

, Barraclough Hall Woolston Gray and Craik Jones and Omnicom’s Claydon Heeley, WWAV Rapp Collins and the newly ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

through its Diversified Agency Services (DAS) division including WWAV Rapp Collins and Claydon Heeley ... BMP DDB Abbott Mead Vickers BBDO* DIRECT MARKETING/SALES PROMOTION WWAV Rapp ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

03 Dec 1998 | by GILL UPTON

, says Bill Portlock, planning director with direct marketing agency WWAV Rapp Collins. The ABC ...

Agencies line up to pitch for Kimberly-Clark below-the-line accounts

27 Nov 1998 | by HARRIET GREEN

Kimberly-Clark has asked at least three agencies to pitch for a substantial chunk of its below-the-line business, following its split with Barraclough Hall Woolston Gray last month. WWAV Rapp Collins, the Tunbridge Wells-based Simpson Mahoney Parrock and CDP are thought to have been among the agencies vying ...

CAMPAIGN DIRECT: How IMP notched up three decades in promotional marketing - Ken Gofton reports on how the marketing agency, IMP, has survived the trials of the below-the-line sector

20 Nov 1998 | by KEN GOFTON

marketing agencies and it comes in just below WWAV Rapp Collins and Brann. Compare it with agencies ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

of five in staff numbers. At the other end of the scale, WWAV Rapp Collins wins the gong for highest ... pounds pounds 000 000 1 WWAV Rapp Collins ... .12.96 31.12.95 18,403 18,563 -0.86 13 WWAV Rapp Collins North 31 ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

30 Oct 1998 | by MICHELE MARTIN

. As Bill Portlock, the planning director of WWAV Rapp Collins, says: Data can only take you so far ...

MOVERS

29 Oct 1998

Richard Finch has been recruited by Headcount Field Marketing as sales and marketing director. He joins from Scottish Courage where he was director of sales. Prior to that Finch held a number of finance and sales positions within Unilever. Sheila Bennett is joining WWAV Rapp Collins as group ...

Craik Jones extends top creative line-up

23 Oct 1998 | by ELEANOR TRICKETT

. The duo joined Craik Jones in 1992, its second year of operation, from Rapp Collins. They had first teamed up at BMP Young Clark Craig, which merged with its fellow Omnicom agencies, MSW and Rapp Collins ...

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