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Pru picks WWAV for pooled pounds 23m direct mail task

Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one...Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ...

Postal reforms will cut DM bills

and competition will be controlled by the DTI. A group of direct mail companies, led by WWAV Rapp Collins ...

DIRECT NEWS: Industry welcomes Post Office move

. WWAV Rapp Collins welcomed the recognition of the need for a strong regulator, but expressed concern ...

DIRECT NEWS: Barraclough Hall wins contest for Bupa task

Barraclough Hall Woolston Gray has triumphed in the winner-takes-all contest to handle all of Bupa s direct marketing. The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson - the latter the incumbent on Bupa s customer retention business - for the task. The review was brought about ...

Omnicom group to swallow AMV

through its Diversified Agency Services (DAS) division including WWAV Rapp Collins and Claydon Heeley ... BMP DDB Abbott Mead Vickers BBDO* DIRECT MARKETING/SALES PROMOTION WWAV Rapp ...

DMA issues guide to ease green concerns

at the UK s largest direct marketing agency, WWAV Rapp Collins, said: I think that it s all come a bit ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

of five in staff numbers. At the other end of the scale, WWAV Rapp Collins wins the gong for highest ... pounds pounds 000 000 1 WWAV Rapp Collins ... .12.96 31.12.95 18,403 18,563 -0.86 13 WWAV Rapp Collins North 31 ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

. As Bill Portlock, the planning director of WWAV Rapp Collins, says: Data can only take you so far ...

MOVERS

Richard Finch has been recruited by Headcount Field Marketing as sales and marketing director. He joins from Scottish Courage where he was director of sales. Prior to that Finch held a number of finance and sales positions within Unilever. Sheila Bennett is joining WWAV Rapp Collins as group ...

WWAV takes on total card task at Royal Bank

Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp Collins Scotland, as it fights competition from US-owned credit cards. The appointment was made by marketing director Tim Lewis after a pitch that also involved Faulds, Osprey and Craik Jones. The rethink ...

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