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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

marketing industry. Agency examples include WWAV Rapp Collins working for British Gas Trading to sell ...

DIRECT NEWS: Industry welcomes Post Office move

. WWAV Rapp Collins welcomed the recognition of the need for a strong regulator, but expressed concern ...

DIRECT NEWS: Barraclough Hall wins contest for Bupa task

Barraclough Hall Woolston Gray has triumphed in the winner-takes-all contest to handle all of Bupa s direct marketing. The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson - the latter the incumbent on Bupa s customer retention business - for the task. The review was brought about ...

Direct industry backs government plans for Post Office

mail service providers of business, unless a regulator was put in place immediately. WWAV Rapp ...

Direct industry backs government plans for Post Office

mail service providers of business, unless a regulator was put in place immediately. WWAV Rapp ...

BHWG triumphant in Bupa direct fight

- Barraclough Hall Woolston Gray has emerged triumphant in the winner-takes-all contest to handle all of Bupa s direct marketing account. The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson -- the incumbent on Bupa s customer retention business -- for the task. The review ...

BHWG triumphant in Bupa direct fight

- Barraclough Hall Woolston Gray has emerged triumphant in the winner-takes-all contest to handle all of Bupa s direct marketing account. The agency pitched against WWAV Rapp Collins and Wunderman Cato Johnson -- the incumbent on Bupa s customer retention business -- for the task. The review ...

Omnicom chiefs plan to replicate AMV’s successful model globally

, Barraclough Hall Woolston Gray and Craik Jones and Omnicom’s Claydon Heeley, WWAV Rapp Collins and the newly ...

M&S to consider use of advertising

-Erickson for its food products, BMP4 for its fashion and cosmetics brands and WWAV Rapp Collins for its financial ...

M&S to consider use of advertising

-Erickson for its food products, BMP4 for its fashion and cosmetics brands and WWAV Rapp Collins for its financial ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.