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Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one...Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ...

Postal reforms will cut DM bills

19 Dec 1998 | by NEILL DENNY

and competition will be controlled by the DTI. A group of direct mail companies, led by WWAV Rapp Collins ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

through its Diversified Agency Services (DAS) division including WWAV Rapp Collins and Claydon Heeley ... BMP DDB Abbott Mead Vickers BBDO* DIRECT MARKETING/SALES PROMOTION WWAV Rapp ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

03 Dec 1998 | by GILL UPTON

, says Bill Portlock, planning director with direct marketing agency WWAV Rapp Collins. The ABC ...

DMA issues guide to ease green concerns

19 Nov 1998 | by ANNE-MARIE CRAWFORD

at the UK s largest direct marketing agency, WWAV Rapp Collins, said: I think that it s all come a bit ...

MOVERS

29 Oct 1998

Richard Finch has been recruited by Headcount Field Marketing as sales and marketing director. He joins from Scottish Courage where he was director of sales. Prior to that Finch held a number of finance and sales positions within Unilever. Sheila Bennett is joining WWAV Rapp Collins as group ...

WWAV takes on total card task at Royal Bank

22 Oct 1998 | by LUCY BARRETT

Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp Collins Scotland, as it fights competition from US-owned credit cards. The appointment was made by marketing director Tim Lewis after a pitch that also involved Faulds, Osprey and Craik Jones. The rethink ...

MARKETING MIX: Pen portrait

22 Oct 1998 | by JAMES CURTIS

Lesley Mair, managing director of Europe s biggest direct marketing agency WWAV Rapp Collins, has...Lesley Mair, managing director of Europe s biggest direct marketing agency WWAV Rapp Collins, has almost two decades DM experience. We asked our graphologist for the lowdown Large writing containing exaggerated lower loops and heavy pressure are clear-cut signs that here we have a ...

AGENDA: Sales promotion changes course - As the Sales Promotion Consultants Association seeks to re-establish its identity with a possible name change, Neill Denny asks whether dedicated SP shops have a future

22 Oct 1998 | by NEILL DENNY

distance, but Brann, WCJ and WWAV Rapp Collins from the top 20 direct marketing agencies are all bigger. ...

MARKETING FOCUS: Direct action - Exclusive research shows over pounds 7bn spent on DM in 1997. But, as Ken Gofton warns, the strain of rapid growth is beginning to show

08 Oct 1998 | by KEN GOFTON

magnitude of the different sectors. Says Mike Colling, managing director of WWAV Rapp Collins Media ... THEIR VIEWS Mike Colling, managing director, WWAV Rapp Collins Media Great growth! The national ...

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