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DIRECT NEWS: RMG lands Sainsbury’s Reward Card

Rapp Collins, split with Sainsbury s on the Reward Card business last year, less than a year after ...

Sainsbury picks RMG for loyalty

Sainsbury s has appointed WPP s new below-the-line agency, Relationship Marketing Group (RMG), to run the loyalty scheme for its Reward Card. The account has been handled by WWAV Rapp Collins ... Card programme. WWAV Rapp Collins continues to work on the Sainsbury s Bank account which ...

Omnicom names Birkin president of worldwide agency group

. In the UK, WWAV Rapp Collins is the leading direct marketing agency which comes under the DAS banner. Birkin ...

Carlson in pounds 5m ad agency hunt for Worldchoice

Carlson, the US leisure corporation, is reviewing the pounds 5m advertising account for its travel agent chain Worldchoice. It is believed the three incumbents, Newcastle-based Martin Tait Redheads, WWAV Rapp Collins Scotland and MediaVision, were invited to pitch, along with JWT Manchester ...

REVIEW: Marketing and advertising news in the week’s press

work, has been developed above the line by Euro RSCG Wnek Gosper and below the line by WWAV Rapp ...

CUSTOMER LOYALTY: DISCOVER TRUE COMMITMENT - Loyalty can be difficult to define. However, a number of methods can now help clients discover just how committed their customers are, Tim Woolgar writes

, planning director of WWAV Rapp Collins, believes loyalty is so elusive that most of the time it can only ...

CAMPAIGNDIRECT: ISSUE - Media agencies jump on the direct marketing bandwagon/The rise of direct response has driven media outfits to unveil dedicated spin-offs. Richard Cook investigates

specialist, Diana Rhodes, from WWAV Rapp Collins to head its enhanced operation. Even New PHD, a cerebral ...

DIRECT NEWS: WWAV lands Friends of the Earth

WWAV Rapp Collins has won the Friends of the Earth direct marketing account and is set to handle...WWAV Rapp Collins has won the Friends of the Earth direct marketing account and is set to handle the environmental charity s first recruitment drive in more than two years. The agency s remit is to raise the number of FoE members and to boost the profile of the charity s donation scheme, Living Planet ...

DIRECT NEWS: FCA! secures pounds 10m Action 2000 task

handled by BMP DDB and the fellow Omnicom agency, WWAV Rapp Collins. An initial millennium bug campaign ...

WWAV shows ’diary’ direct mail pack for One 2 One account

WWAV Rapp Collins has created a motorcross-loving chartered accountant character, Tom Phillips...WWAV Rapp Collins has created a motorcross-loving chartered accountant character, Tom Phillips, to persuade business mobile phone users to switch to One 2 One. A direct mail pack, which will be sent out to 180,000 small- to medium-enterprise mobile phone users, contains a mock-up of pages from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.