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Agencies line up to pitch for Kimberly-Clark below-the-line accounts

Kimberly-Clark has asked at least three agencies to pitch for a substantial chunk of its below-the-line business, following its split with Barraclough Hall Woolston Gray last month. WWAV Rapp Collins, the Tunbridge Wells-based Simpson Mahoney Parrock and CDP are thought to have been among the agencies vying ...

REVIEW: Marketing and advertising news in the week’s press

work, has been developed above the line by Euro RSCG Wnek Gosper and below the line by WWAV Rapp ...

DIRECT MARKETING: Reclaiming the customer - Brand owners and retailers in a battle to find out who their real customers are, writes David Leggett

, planning director at WWAV Rapp Collins, which launched the Heinz project. But holding data ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.