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Pru picks WWAV for pooled pounds 23m direct mail task

Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one...Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products. The UK s largest insurer, which has faced controversy over pensions mis-selling, stirred the financial ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

marketing industry. Agency examples include WWAV Rapp Collins working for British Gas Trading to sell ...

WWAV takes on total card task at Royal Bank

Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp...Royal Bank of Scotland has consolidated its pounds 5m-plus credit card business at WWAV Rapp Collins Scotland, as it fights competition from US-owned credit cards. The appointment was made by marketing director Tim Lewis after a pitch that also involved Faulds, Osprey and Craik Jones. The rethink ...

Pru pitch heralds its switch to direct sell

will be sold direct, signalling a greater investment in direct marketing. WWAV Rapp Collins North ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

to medium-sized business community Agency: WWAV Rapp Collins Copywriter: Paula Jarvis Art director ...

REVIEW: Marketing and advertising news in the week’s press

work, has been developed above the line by Euro RSCG Wnek Gosper and below the line by WWAV Rapp ...

Evans Hunt Scott wins National Savings pitch

the incumbent agency, GGT Direct, after a two-way pitch against WWAV Rapp Collins....National Savings has appointed Evans Hunt Scott to handle its direct marketing alongside the incumbent agency, GGT Direct, after a two-way pitch against WWAV Rapp Collins. GGT Direct ... & Partners had declined to repitch on creative. Both EHS and WWAV Rapp Collins pitched ...

BMP lands pounds 10m National Savings

planning with buying, which is our stock in trade. Evans Hunt Scott and WWAV Rapp Collins have ...

PC banking push

marketing push through WWAV Rapp Collins North....Barclays is to boost the number of customers using its PC banking service with a year-long direct marketing push through WWAV Rapp Collins North. Last year the bank used TV to push the service. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.