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DIRECT NEWS: Barraclough Hall secures PC World business

Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group-owned computer retail chain, PC World. The appointment comes after a final bout with WWAV Rapp Collins, following a first round of pitches which also included Brann SJA and Bates Communications. The task ...

PC World hunts for shop to help build the brand through the line

PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster of marketing services providers by looking for a direct marketing agency. Four agencies are pitching for the task: WWAV Rapp Collins, Barraclough Hall Woolston Gray, Brann SJA and Bates Communications. Full ...

CAMPAIGN DIRECT: PROFILE - KAREN PENNEY. Sainsbury’s marketer hoping to add a little ’magic’ to its loyalty scheme. Karen Penney is building on Reward Card’s growing success with a change of agency, Robert Dwek says

marketing grapevine is that WWAV Rapp Collins, which had handled the Reward Card account since its launch ...

DIRECT NEWS: RMG lands Sainsbury’s Reward Card

Rapp Collins, split with Sainsbury s on the Reward Card business last year, less than a year after ...

Sainsbury picks RMG for loyalty

Sainsbury s has appointed WPP s new below-the-line agency, Relationship Marketing Group (RMG), to run the loyalty scheme for its Reward Card. The account has been handled by WWAV Rapp Collins ... Card programme. WWAV Rapp Collins continues to work on the Sainsbury s Bank account which ...

REVIEW: Marketing and advertising news in the week’s press

work, has been developed above the line by Euro RSCG Wnek Gosper and below the line by WWAV Rapp ...

DIRECT MARKETING: Reclaiming the customer - Brand owners and retailers in a battle to find out who their real customers are, writes David Leggett

, planning director at WWAV Rapp Collins, which launched the Heinz project. But holding data ...

CAMPAIGN DIRECT: BRIEFS

. WWAV Rapp Collins has resigned the Sainsbury s Reward Card account only a year after its appointment ...

 

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