CAMPAIGN DIRECT: BRIEFS
16 Jan 1998 | by CAROLINE MARSHALL
. WWAV Rapp Collins has resigned the Sainsbury s Reward Card account only a year after its appointment ...
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DIARY: Heavenly idea turned into a hell of a mess
30 Jan 1998 | by MAIRI CLARK
from WWAV Rapp Collins....Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time from WWAV Rapp Collins. Campaign recently received a mailshot in the form of an envelope full of soil, the idea being to spread the news about the agency s move to a new environment on the banks ...
MEDIA-ONLY BUSINESS PERFORMANCE LEAGUE
09 Jan 1998 | by CAROLINE MARSHALL
Rapp Collins Legal General 8.0 - 8.0 17 - Media Insight Focus Retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
