MARKETING MIX: Brand manager of the week
24 Sep 1998 | by TIM AMBLER
be Carr Clark Rapp Collins for its commitment, energy and enthusiasm. The worst part of your job ...
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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Sep 1998 | by PHILIP KEEVIL and SIMON KERSHAW, a crea
to medium-sized business community Agency: WWAV Rapp Collins Copywriter: Paula Jarvis Art director ...
PC World hunts for shop to help build the brand through the line
11 Sep 1998 | by ELEANOR TRICKETT
PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster of marketing services providers by looking for a direct marketing agency. Four agencies are pitching for the task: WWAV Rapp Collins, Barraclough Hall Woolston Gray, Brann SJA and Bates Communications. Full ...
CAMPAIGN DIARY: How Lesley’s staff set her up with engaging new receptionist job
04 Sep 1998 | by MAIRI CLARK
Rapp Collins is the latest to find out how much staff will fork out to humiliate and embarrass...After Partners BDDH s slave auction earlier in the year, the trend seems to have caught on. WWAV Rapp Collins is the latest to find out how much staff will fork out to humiliate and embarrass their superiors. Apart from an auction, four of WWAV s staff gave up an hour of their time to the highest ...
MARKET RESEARCH: The Business of Research - The UK’s market research sector garners respect for its intellectual weight, but is there any room for more growth? Andy Fry reports
04 Sep 1998 | by ANDY FRY
like WWAV Rapp Collins, which has a substantial team of 12 in-house planners, may not have ...
DIRECT MARKETING: Direct potential - Direct marketing appears to be in its ascendancy as it is taken more seriously as a creative discipline. Robert Gray looks at the results of a recent ISBA survey and warns that ad agencies should take heed
03 Sep 1998 | by ROBERT GRAY
director of WWAV Rapp Collins. The growth will be sustained for years, says Phil Hammond, Carlson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
