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DIRECT: Briefs

Holiday firm Pontin s has appointed WWAV Rapp Collins North to develop a direct marketing strategy...Holiday firm Pontin s has appointed WWAV Rapp Collins North to develop a direct marketing strategy. WWAV is charged with creating a campaign to keep existing customers and win new ones. Direct mail will be used to maintain a regular dialogue with customers. Scottish Millennium Nights ...

DIRECT: Briefs

appointed WWAV Rapp Collins to run its first direct marketing campaign to consumers. The campaign ...

CAMPAIGN DIRECT: Review

: WWAV Rapp Collins Copywriter: Richard Mitchell Art director: Neil Redding GIFT AID 2000 ...

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

of it and the better it gets. DIRECT RESPONSE TV For Bob Nash, creative director at WWAV Rapp Collins ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.