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DIRECT BRIEFS

One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...

One2One calls review of pounds 8m direct account

One2One, the UKs fourth-largest mobile phone operator, is reviewing its pounds 8 million direct marketing account. WWAV Rapp Collins has held the business since June 1997, when it was appointed to develop customer loyalty and business-to-business projects. One2One will appoint an agency for its UK ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

-ups. But there are some interesting twists on this. WWAV Rapp Collins, one of the leading DM specialists, has announced ... ) per head 1 Ogilvy One Worldwide 21,604,000 16,452,000 31.32 337 64,107 2 WWAV Rapp ... arguably be lower, Omnicom's could be higher. The figures for WWAV Rapp Collins are strictly for its ...

HOTLINE

against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson...BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency. ...

DIRECT NEW BRIEFS

Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins...Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins. The work, to promote the launch of the new Celica 190, features a series of postcards highlighting the technical attributes of the new vehicle. ...

DIRECT BRIEFS

Toyota and its direct marketing agency WWAV Rapp Collins are to sponsor the 2001 student...Toyota and its direct marketing agency WWAV Rapp Collins are to sponsor the 2001 student competition for the Institute of Direct Marketing. The competition, which is open to all UK undergraduates and postgraduates studying marketing, will use this year s launch of Toyota s Prius car to test the DM abilities ...

DIRECT: Briefs

WWAV Rapp Collins Media, the DM media specialist shop, has appointed Steve Hickman as head of non...WWAV Rapp Collins Media, the DM media specialist shop, has appointed Steve Hickman as head of non-broadcast media. Hickman joins from IPC's insert specialist, Innovator, where he held the position of sales director. ...

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports

. On the other hand, WWAV Rapp Collins has probably been making a strategic point - akin to WCJ and O s business ... latest previous 1 WWAV Rapp Collins 31 Dec 99 31 Dec 98 2 ... Consulting 31 Dec 98 31 Dec 97 17 WWAV Rapp Collins North 31 ...

US credit card giant seeks shops for UK launch

. Although the company has worked with WWAV Rapp Collins, it is looking to reach a greater audience for its ...

AXA hands pounds 20m media task to Optimum Action

in Media and WWAV Rapp Collins Media....in Media and WWAV Rapp Collins Media. The decision sees Optimum Action handle AXA s through ... Rapp Collins Media s expertise in direct marketing with BMP Solutions in Media s media ...

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