to remove filtersBritish Red Cross seeks ad agency for UK push
14 Dec 2000 | by MARK KLEINMAN
the charity handed its legacy and supporter acquisition business to WWAV Rapp Collins West following a four ...
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DIRECT BRIEFS
14 Dec 2000
One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand...One 2 One is reviewing its pounds 8m DM account after three years with WWAV Rapp Collins. The brand, which could be axed in the UK in favour of T-Mobile, undertakes a wide range of acquisition and retention activity through WWAV. It is not known whether WWAV will repitch for the business. ...
DIRECT BRIEFS
07 Dec 2000
marketing budget to Only U, after a pitch against incumbent WWAV Rapp Collins Scotland. WWAV Media...International Correspondence Schools (ICS), the home study provider, has handed its pounds 2m marketing budget to Only U, after a pitch against incumbent WWAV Rapp Collins Scotland. WWAV Media will continue to manage media planning and buying. ...
DIRECT: Abbey brings in Marketing Drive for identity task
07 Dec 2000
for SME finance customers hots up. Marketing Drive, which, with WWAV Rapp Collins, already handles ...
AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton
30 Nov 2000 | by KEN GOFTON
-ups. But there are some interesting twists on this. WWAV Rapp Collins, one of the leading DM specialists, has announced ... ) per head 1 Ogilvy One Worldwide 21,604,000 16,452,000 31.32 337 64,107 2 WWAV Rapp ... arguably be lower, Omnicom's could be higher. The figures for WWAV Rapp Collins are strictly for its ...
WWAV complains to ASA over PPS 'misleading' mail
30 Nov 2000
Europe s largest direct marketing services company, WWAV Rapp Collins, has attacked the regulation...Europe s largest direct marketing services company, WWAV Rapp Collins, has attacked the regulation of the Post Office as shambolic as the debate over Royal Mail s involvement in the Postal Preference Service acquired a new intensity this week. WWAV has formally complained to the Advertising Standards Authority ...
DIRECT: Briefs
30 Nov 2000
-the-line agency arrangements and appointed WWAV Rapp Collins North as its lead agency. The remit covers all DM...Best Western s UK division of the world s largest hotel group has consolidated its below-the-line agency arrangements and appointed WWAV Rapp Collins North as its lead agency. The remit covers all DM activity across leisure and business sectors, as well as database, web site and brand development. Best ...
Virgin Net names marketing chief for CRM strategy
30 Nov 2000
account manager at WWAV Rapp Collins. ...
DIRECTWATCH: Toyota in Roadster launch DM
30 Nov 2000 | by MARK KLEINMAN
Toyota is embarking on a major direct marketing push as it gears up for the launch of its MR2 Roadster. The 250,000-strong mailing drive by Toyota s DM agency, WWAV Rapp Collins, targets prospective customers with creative that highlights the clutchless gear changes offered by the Roadster s five ...
DIRECT NEW BRIEFS
23 Nov 2000
Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins...Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins. The work, to promote the launch of the new Celica 190, features a series of postcards highlighting the technical attributes of the new vehicle. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
